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Archive for February, 2010

There are two primary methods to connect e-mail marketing campaigns to social media:
?�� �Direct method. A campaign is distributed directly to the organization’s own social media properties, such as a company blog, a company Facebook page, or a company Twitter account. This direct method extends the campaign beyond target e-mail segments to an audience which [...]

LEADERSHIP
A challenging base case

Make the base case (for annual budgets and cost reviews) always a challenging one
Constantly push the organization to be more cost efficient � this year not next year
Make sure your direct reports expect that attitude, so they no longer come in with anything less aggressive

Individual accountability

Be absolutely clear which individual manager [...]