Posted on September 29th, 2010 in Marketing Management, Sales Management
Dimensions of Market Segmentation
When marketers are able to identify characteristics that people share
and there is a substantial enough number of such people in this group
that would seem likely to want to purchase their products, it can be
said that the marketers would ostensibly target these groups—or segments.
We call these processes market segmentation and target marketing,
respectively. The [...]
