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KAM was born and raised in the world of fast-moving consumer goods (FMCG) sold through large-scale multiple outlet retailers, but the application that suits the likes of Tesco, Carrefour, or WalMart is unlikely to match the needs of a supplier in a B2B (business to business) environment, still less that of a healthcare or financial [...]

Have you seen a weird behaviour from pet owner? I just saw a dog owner carry their lovely adult Chihuahua inside a pet stroller for walking. This behaviour make me laugh. We can accept if you put baby/puppy who can’t walk, but this one is an adult dog who can walk and run. This over-loving [...]

Why Most PR and Marketing Fails
Marketing horror stories. You’ve probably heard them. You may have one yourself. These are the stories about how someone tried a marketing technique, sent out a press release, or ran an ad, and “it didn’t work.”
I’ve heard plenty of these stories. And as with most urban legends, there’s usually more [...]

 
Stop Worrying
Therefore I tell you, do not worry about your life, what you will eat or what you will drink, or about your body, what you will wear. Is not life more than food, and the body more than clothing? Look at the birds of the air; they neither sow nor reap nor gather into [...]

How do we turn critical thinking into a natural habit? Here is a simple and practical method for you to try out. We call it the fourfold path to good thinking. To follow the method, we make it a habit to ask these four basic questions about the ideas we come across:

Question
Issues to think about

What [...]

We believe that careful observation of communication patterns reveals a lot about the dynamics of a marriage. Underlying emotions and attitudes can often be detected in marital discourse—the patterns of talk that define a marriage. Relational messages about trust, power, respect, and intimacy are often communicated nonverbally, sometimes without awareness. Indeed, habitual patterns of everyday [...]